Why spend lots of money on flying?

72% of Germans spend their holidays abroad. How do we get them to consider traveling within Germany with German Rail?

Arizona, USA
1,154 Euros

When you can experience the same for 19 Euros.

A side-by-side comparison shows: Germany has as much to offer as the rest of the world. But a whole lot cheaper with German Rail’s savings ticket.

Arizona, USA
1,154 Euros

Rhineland, Germany
19 Euros

How do we give this idea attention and relevance? With data and technology. In real-time.

An algorithm found look-alike pictures on Getty Images. In Germany and worldwide. Through Facebook-data, we then identified target groups interested in specific destinations. Geotargeting pinpoints the closest airport to each person and the travel destination, while a search engine identifies the cheapest flight price – in real-time. Combining this data, targeted video-ads made travel enthusiasts an unbeatable offer: A train ride for just 19 Euros instead of an expensive flight. Completely automated. In infinite variations.

• Results:
• 6,61 % conversion
• +24 % revenue
• +850 % click-through-rate